I remember as a kid walking or driving by the Savarin plant in New Jersey or the Maxwell House plant in Philly and being seduced by the most wonderful aroma of fresh coffee beans roasting. Ummmm. It was one of the best things my olfactory sense ever encountered. It was awesome! And the flavor…you guys don’t even know what you’re missing!
Fast forward to the 21st Century. Some West Coast yuppie decides to take a perfectly friendly coffee bean and overroast it until it’s burned black, then roast it some more just to be sure that all of the delicious flavor and aroma is gone. Then, he comes up with stupid European sounding names and high prices and convinces the yuppies and gen X that it’s hip to speak “Starbuckian” and to spend what used to be a day’s pay on a cup of foul tasting nastiness.
It’s like an alternate universe where a “small” is TALL and a “medium” is GRANDE and coffee tastes like scorched cats. This just isn’t right. This isn’t what coffee tastes like. I’d rather have a caffeine-addict withdrawl headache from hell than drink this overpriced, nasty-tasting poor excuse for coffee.
The Emperor is NAKED folks. Wake up and smell the coffee!